Description
Strategic Research is a role where you will be focusing on delivering data-driven insights to the stakeholders both through quantitative or qualitative research methodology. The final goal is to provide an actionable plan/suggestion/strategy based on your findings in order to tackle key issues and challenges raised by stakeholders. Job Description Lead end-to-end qualitative and quantitative research initiatives for the game business, including research design, methodology, fieldwork execution (online and offline), data analysis, and comprehensive reporting Conduct an in-depth competitor study and provide strategic recommendations to senior leadership Translate research findings into actionable business insights, strategic initiatives, and data-driven recommendations that support business growth Develop and deliver compelling presentations, synthesizing complex data into clear, concise, and impactful narratives for key stakeholders Analyze industry trends, identify expansion opportunities and competitive threats in the market Job Requirements Minimum a master's degree from a reputable university (major in business-related field and engineering will be advantageous) At least 1 year of working experience in a research agency, preferably someone who has a strong background in quantitative and qualitative research Possess strong logical, analytical, and critical thinking abilities in identifying problems and coming up with effective solutions. Excellent at building reports and have strong presentation skills Excellent project management skills; independent in managing and executing projects with minimum supervision Excellent written and oral communication skills in Arabic and English along with the ability to effectively collaborate with cross-functional teams Highly passionate about games with a good knowledge of the gaming industry in Morocco; having a deeper curiosity for game products and the industry's best practice